AI visibility measurement
Track your own and competitor appearances by prompt and platform.
- Appearance rate
- Time-series trends and period comparison
- Breakdowns by topic, tag, and model
The complete AI search picture
Every signal you need to build visibility
Explore appearance rates, recommendation positions, sentiment, and citations from saved answers to selected questions. Each feature has a dedicated page with practical use cases.
Position and answer analysis
See your place in recommendations and check the original answer context.
- Measurable recommendation positions and averages
- Own and competitor answer excerpts
- Evidence retrievable for every prompt
Competitor benchmarking
Use consistent metrics to reveal which brands dominate AI answers.
- Share of Voice ranking
- Automatically discovered competitors
- Topic- and platform-level comparison
Sources and citations
See which domains and URLs receive citations in measured AI answers.
- Cited domain and URL lists
- Owned, competitor, and external sources
- Focus areas for SEO and digital PR investigations
Google SERP intelligence
Interpret AI appearances together with the traditional search landscape.
- Organic top 10 and SERP modules
- People Also Ask, images, and videos
- Google AI Overview and AI Mode
Sentiment and topics
See which attributes, benefits, and problems are associated with your brand.
- Positive, neutral, and negative sentiment
- Recurring phrases and themes
- Competitor narrative comparison
AI bot traffic and logs
Track AI crawler URL requests and server responses from connected logs.
- Identified AI bot requests
- URLs, status codes, and activity
- Cloudflare and WordPress integrations
Technical AI SEO audit
Investigate access, indexing, and technical issues at URL level.
- Robots, canonical, and schema
- PageSpeed and available Core Web Vitals data
- Google and Bing URL inspections with connections
Reports and exports
Share decision-relevant evidence with SEO and leadership teams.
- Excel exports from supported screens
- Downloadable and schedulable PDF reports
- REST API subject to access permissions
Visits from AI sources
Explore identifiable user traffic from AI sources with a GA4 connection.
- Sessions and users
- Source and landing page breakdowns
- Outcomes supported by available GA4 data
AI claims
Discover recurring claims about your brand and inspect their source evidence and verification status.
- Meaning-based claim groups and occurrences
- Source evidence and supported, contradicted, unresolved, or pending states
- Customer-provided information and owned versus external evidence
URL analysis
Investigate a specific page in the context of a selected question or topic, combining technical checks, available performance data, and observed query fan-out.
- Targeted technical checks and PageSpeed snapshot
- Available URL 360 and selected prompt or topic context
- Connected search and analytics data plus stored provider query fan-out
Prompt 360
Explore one question’s measured answers, owned mentions, competitors, and connected owned or external URLs.
- Selected prompt performance and run data
- Owned, competitor, and external URL relationships
- Direct evidence distinguished from shared-topic relationships
URL 360
Connect one owned page’s AI citations and prompts with technical, indexing, crawler, search, and analytics signals where available.
- AI citations and related prompts for one owned URL
- Technical readiness and available indexing signals
- Connected crawler, search, and GA4 data plus alternative sources
Prompt management and suggestions
Build a measurement set from buyer questions with domain- or topic-based suggestions, intent classification, demand context, and scheduled answer analysis.
- Domain or keyword focus with relevance and rationale
- Informational, comparison, recommendation, and transactional intents
- Related Google Ads demand context, language, market, tags, and provider scheduling
Prompt subqueries – Query Fan-out
Inspect returned subqueries associated with measured questions and the observable search intents behind them.
- Stored subqueries and occurrences by prompt
- Provider, period, and topic breakdowns
- Recurring phrases and subquery context also used in URL analysis
Turn data into context
See how to use the measurements
These examples use illustrative data to show how appearances, sources, and competitor performance connect.
Know where your presence grows or weakens
Every aggregate metric links back to its measurement. Filter by period, topic, prompt, or AI platform and compare the result with the previous period.
- Spot growth and decline immediately
- See real sample sizes next to every percentage
- Compare brand and competitor trends on one chart
Topic performance
TopicAppearanceChange
Digital strategy
78%+12 ppMarketing automation
64%+5 ppData-driven SEO
41%−3 ppFigures shown are illustrative sample data.
See which sources AI answers rely on
The source map shows which domains recur, which owned URLs get cited, and where competitors have an advantage.
- Citations by provider and prompt
- Cited pages and connected questions
- Focus areas for reviewing owned pages and external presence
Most frequent sources
N
northstar.example
Owned
48citations
W
wikipedia.org
External
36citations
I
industry-review.example
External
27citations
R
research-hub.example
External
19citations
Figures shown are illustrative sample data.
Understand the competitor advantage
The ranking goes beyond one score and reveals the topics, prompts, and platforms where another brand built its lead.
- Discovered and specified competitors together
- Share, position, sentiment, and sources
- Weak topics and growth gaps identified
Brand visibility ranking
#BrandScoreGap
1Northstar68.4—
2Brightline61.2−7.2
3Atlas Labs54.7−13.7
Figures shown are illustrative sample data.
The ecosystem behind every answer
Connect prompts, sources, and pages
An AI answer does not exist in isolation. AI Visibility reveals the relationships between questions, brands, web sources, and your landing pages so you can see where to intervene.
Getting started
Three steps to your first useful measurement
Request a project quote
Share your brand, website, and measurement goals. We will discuss subscription details and the data connections you need.
Set up your project
Once subscribed, add your brand, domains, and competitors, then organize the questions you want to measure by topic.
Follow the evidence
The system stores answers, mentions, positions, and sources for comparable trends.
Which decision can the data support?
Marketing and brand leaders
Track how often and in what context your brand gets recommended. Competitor comparisons help you choose focus topics.
SEO and web teams
Connect citations with specific URLs and technical signals to focus investigations of access, indexing, and web presence.
Agencies
Manage measurements by project and prepare client reports covering AI presence, sources, and technical status.
What to know before getting started
What does appearance rate mean?
The share of eligible AI answers that mention your brand at least once. Each answer counts at most once. For Google, only actual AI answers enter the denominator.
Why measure multiple questions repeatedly?
Answers vary by question, platform, and time. A relevant prompt set and repeated measurements provide more context than a single manual search.
Do you need access to my website?
Basic AI visibility measurement does not need an analytics connection. Identifiable visits need GA4; indexing signals need Search Console or Bing Webmaster; bot activity needs a log connection.
Does the service guarantee AI recommendations?
It provides evidence for measurement and investigation. We do not control AI platform answers; a technical score or SEO change alone does not guarantee an appearance.
How can I subscribe, and what does it cost?
Use the form to request a subscription quote. We discuss pricing and terms based on your project, questions, providers, and data connections. Using the service requires a subscription.
Make your AI presence measurable
Find out where your brand stands today.
Request a quote to measure your questions and competitors. Share your website and measurement goals so we can discuss the subscription. Submitting the form starts a conversation; the subscription begins after a separate agreement.