How should you read the result?
Citations, sessions, bot requests, and search clicks count different events. They describe one page from different perspectives and cannot be summed.
AI Visibility
What question does it answer?
Connect one owned page’s AI citations and prompts with technical, indexing, crawler, search, and analytics signals where available. An owned URL and associated project data are required. Each connected source has its own coverage and update timing; missing data does not mean zero performance.
Sample project
Explore this feature with sample data
Northstar · illustrative project · comparable 30-day periods. These examples explain how to use and interpret the measurements.
AI citations
60Related prompts
4Sample readiness
90 / 100Figures shown are illustrative sample data.
Sixty citations in total, not sixty unique users or visits.
Figures shown are illustrative sample data.
- Select an owned URL and period
- Check availability and freshness by source
- Compare citations with technical and traffic signals
- Investigate differences with URL analysis or Prompt 360
| Metric / scope | Sample value | Interpretation |
|---|---|---|
| northstar.example/guide | 60 citations | Selected URL occurrences |
| GA4 AI traffic | 45 sessions | Separate identifiable visit metric |
| Crawler logs | 120 requests | Bot activity, not visitors |
| Search performance | 320 clicks | Separate Google search scope |
Figures shown are illustrative sample data.
Which decision does it support?
A frequently cited page warrants review of access and available visit outcomes. Related prompts identify relevant questions.
What should you check first?
Check freshness, URL matching, and data availability before connecting signals. Co-occurrence does not establish causation.
What do you see?
- AI citations and related prompts for one owned URL
- Technical readiness and available indexing signals
- Connected crawler, search, and GA4 data plus alternative sources
How do you use it to decide?
- Select an owned URL and period
- Check availability and freshness by source
- Compare citations with technical and traffic signals
- Investigate differences with URL analysis or Prompt 360
An illustrative use case
An often-cited guide also shows access errors in connected logs. URL 360 brings these distinct signals together around the same page.
An illustrative scenario, not a customer result or a promise of results.
What does measurement require?
An owned URL and associated project data are required. Each connected source has its own coverage and update timing; missing data does not mean zero performance.
Frequently asked questions
How does it differ from URL analysis?
URL 360 organises connected page data. URL analysis starts a targeted investigation and can use selected prompt or topic context.
Does it prove citations caused visits?
No. Connected aggregates provide context, not individual click-level causal proof.
Why are other URLs shown?
Sources observed for the same prompts provide alternatives for comparing the owned page’s role.
What should I check before comparing periods?
Check the selected question or URL, filters, sample size, source coverage, and data freshness. Different scopes can produce differences unrelated to a real change.
Does missing data mean zero performance?
No. A source connection, retrieval, or processing step may be missing. Check availability before interpreting an empty block.
Can I use this to guarantee an AI recommendation?
The feature supports evidence-based investigation. It does not control provider answers or guarantee recommendations or citations.
Related features
URL analysis
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Explore this feature →: URL analysisPrompt 360
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Request a quote for your project
Tell us which brand and website you want to measure and what question you need to answer. We will discuss the subscription and data connections your project requires.