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Competitor benchmarking

See your brand alongside competitors: who receives more mentions, who ranks higher in AI recommendations and which new brands appear in answers.

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Intren – SEO competitor overview: filters, 11 tracked competitors, 1466 AI answers and rankings with competitor names and logos redacted. Explore the anonymized competitor dashboard
One measurement system
OpenAI APIGemini APIPerplexity APIGoogle AI OverviewGoogle AI ModeChatGPT

API measurements and separately measured interfaces can produce different results. Measurements describe the configured prompts and retrieval context.

AI Visibility

What question does it answer?

Your mentions may grow while competitors grow faster. Comparisons across the same prompts reveal relative visibility and can surface brands you were not tracking.

Real project · anonymized competitors

Rankings, comparisons and discovered brands in one view

Real Intren – SEO data shows how measured AI answers become a clear competitor overview. Competitor names and identifying logos are redacted in the example screenshots.

Intren - SEOSeptember 14–October 13, 2026 · 6 AI models · 3 tags

Tracked competitors

11

Under active monitoring in the project.

Analyzed AI answers

1,466

Within the selected reporting period.

Leading competitor

22.0%

Mention rate of the tracked competitor with the most mentions.

Most mentions

323

Mentions for the same anonymously presented competitor.

Fixed project data from the supplied screenshots, not a live report. Anonymous competitor labels are used only for this public example. The original interface is in Hungarian.

01

Market overview and tracked competitor rankings

Below the period, model and tag filters are key metrics, TOP 6 visibility rankings and the detailed tracked list. New competitors can be added, and tracked entries can be edited or deleted.

Intren – SEO competitor overview: filters, 11 tracked competitors, 1466 AI answers and rankings with competitor names and logos redacted. Open the full-size anonymized screenshot
Market overview and tracked competitor rankings · Intren – SEO
02

Compare brands across six metrics

The comparison places your own brand and competitors in the same columns. Mention rate and mention share sit alongside counts, average position, sentiment and citation rate, with changes from the preceding period.

Competitor comparison across six metrics and period changes; the own-brand row remains visible and all competitor names are redacted. Open the full-size anonymized screenshot
Compare brands across six metrics · Intren – SEO
An extract from the real comparison with anonymous labels
BrandMention rateMention shareMentionsAverage AI positionSentimentCitation rate
Own brand27.9%8.6%409#1.6490.7%27.1%
Competitor A22.0%6.8%323#3.4684.2%20.1%
Competitor B19.5%6.0%286#2.3486.4%15.1%
Competitor C15.0%4.6%220#3.9389.8%9.2%

This table is an extract, so mention shares do not sum to 100%. Mention rate is relative to measured answers; mention share is relative to measured brand mentions. One answer can mention several brands. A lower average position is better.

03

Discovered brands: track or exclude

Untracked competitors are brands already found in AI answers. Review their mention counts, average positions and models, then add relevant brands to tracking or exclude them.

Untracked competitors with redacted names, mention counts, average positions, AI models and actions to track or exclude. Open the full-size anonymized screenshot
Discovered brands: track or exclude · Intren – SEO

What do you see?

  • Tracked competitor count, analyzed AI answers, the leading competitor and the brand with the most mentions.
  • A market overview with TOP 6 visibility rankings and detailed rankings by mention rate and mention count.
  • Own-brand comparisons across mention rate, mention share, mentions, average AI position, sentiment and citation rate, with changes from the preceding period.
  • Separate tracked, untracked and excluded competitor views; add discovered brands to tracking or exclude them.

How do you use it to decide?

  1. Select the period, AI models and tags, then refresh the summary.
  2. Review rankings and the own-brand comparison; assess frequency, position and sentiment separately.
  3. Check newly discovered brands and their AI models in the untracked list.
  4. Track relevant brands and exclude irrelevant ones; compare the next period using the same measurement scope.
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A real comparison with identities hidden

In the Intren – SEO example, the own brand receives 409 mentions and a 27.9% mention rate; the leading tracked competitor receives 323 mentions and 22.0%. Their average AI positions are #1.64 and #3.46 respectively. Separate metrics reveal both frequency and recommendation order.

Fixed project figures from the supplied screenshots for September 14–October 13, 2026. Competitor names and logos are redacted in this public example.

What does measurement require?

Use the same prompt set and comparable periods. Brand variants and competitor classification affect the metrics. Excluded discovered competitors are omitted from the mention-share denominator.

Frequently asked questions

Does Share of Voice mean market share?

It is mention share within the measured answers and brands, rather than revenue or total market share.

Does it only show competitors I added?

Other brands can be discovered in answers. You can review their relevance and exclude inappropriate entries.

Why do I see a competitor I did not add?

Additional brands can be discovered in answers. Review whether they compete for the same buyer need.

What should I do with irrelevant discovered brands?

You can exclude them. Exclusions affect both lists and the Share of Voice denominator, so account for classification changes in comparisons.

Why can my share fall when my mentions grow?

Competitor mentions may grow faster. Share is relative; interpret it alongside your own answer counts and appearance rate.

Which competitor should I investigate first?

Start with brands consistently recommended for your commercially important questions. The overall leader may differ from the leader of a priority topic.

Related features

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